Minister of Finance launches 'Ubharte Sitaare' program for MSME exports

Minister of Finance launches ‘Ubharte Sitaare’ program for MSME exports

Minister of Finance launches ‘Ubharte Sitaare’ program for MSME exports

Minister of Finance launches ‘Ubharte Sitaare’ program for MSME exports: Sitharaman said although the plan was announced in his FY21 budget but due to the epidemic, implementation was delayed

Finance Minister Nirmala Sitharaman on Saturday unveiled a “Ubharte Sitaare” program to help small, medium and micro enterprises (MSMEs) become potential future champions with good export potential.

Minister of Finance launches ‘Ubharte Sitaare’ program for MSME exports Minister of Finance launches ‘Ubharte Sitaare’ program for MSME exports Minister of Finance launches ‘Ubharte Sitaare’ program for MSME exports Minister of Finance launches ‘Ubharte Sitaare’ program for MSME exports Minister of Finance launches ‘Ubharte Sitaare’ program for MSME exports Minister of Finance launches ‘Ubharte Sitaare’ program for MSME exports

Sitharaman said although the plan was announced in his FY21 budget, due to the epidemic, implementation was delayed. “Some developed countries like Germany have already tried this. They have identified the professional categories and tried to support and manage them, provide them with the necessary expertise, and sponsor funding that has made the league different from many of these professional categories. For Barthee Sitaare, the same principle is followed. In a region such as Uttar Pradesh with a high number of MSMEs, a project designed for MSMEs to identify experts among them and support them, the government is forgiving the launch of the program, “he added.

Minister of Finance launches ‘Ubharte Sitaare’ program for MSME exports


Under the program, the identified company is supported whether it is currently performing poorly or may not be able to discover its hidden growth potential. The program diagnoses these challenges and provides assistance by combining systematic support including equity, debt and technical assistance.
The objectives of the program are to increase India’s competitiveness in selected sectors through finance and comprehensive hands-on support; identifying and caring for companies with different technologies, products or processes, and developing their export business; assisting export-oriented units, which may not be able to increase their operations due to lack of funding; identify and mitigate the challenges faced by successful companies that hinder their export; and assisting existing exporters to expand their product basket and identify new markets through strategic and strategic export market development strategies.

Eligible companies may be supported by both financial and advisory services in the form of equity / equity instruments, modern term loan loans, technology or capacity building; and technical assistance in product development, market development activities and operational courses.
Companies will be selected for support based on their proposal for a different value to technology, products or processes that are in line with global needs; powerful companies basically with acceptable finances, as well as external appearance; small and medium-sized companies with access to world markets, with an annual turnover of approx. Cr 500 crore; companies with a good business model, strong management capabilities, and a focus on product quality more

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